“I just had to actively put it out into the universe, meditate on it, and put some words and visuals to it. Then it became real.”

Throughout her career, Citizen Collab founder Erica Eden has translated user needs and cultural shifts into tangible experiences for Fortune 50 clients, amassed 100s of product launches, and secured 25+ patents.

Dayna's ability to find unique stories inspired her to launch Dayna's House, which collaborates with luxury brands to develop ownable content franchises.