“Sometimes when dealing with time or budget constraints, you're forced to make unexpected creative moves. I think I've learned to go with that. You can always bounce back, and it gives you a surprise.”

“The transparency is worth the risk. Being super transparent about what I can and can't do as their lawyer is essential. That's the core of my practice: being very, very open with people.”

“Talking about real people and real impact is the way to bring business stories alive.”

“I try to give readers a sense of the movement and the liveliness of a place through the people. People are the environment.”

Throughout her career, Citizen Collab founder Erica Eden has translated user needs and cultural shifts into tangible experiences for Fortune 50 clients, amassed 100s of product launches, and secured 25+ patents.