Case study
La Mer engages Antonym to craft campaign concepts for their most revered collections and products,* devising original ideation, hooks, headlines, and messaging to create 360-degree, industry-defining experiences activated in stores and online.
*Including the world’s #1 uber-luxury serum: Genaissance de la Mer™ The Serum Essence.
The Lexicon
Agelessness, Cocoon of Renewal, Craftsmanship, Luxurious Sleepscape, Rare, Reclaim, Transformative, Transcend Time, Symmetry, Sumptuous
The luxury skincare legend
La Mer leads the uber-luxury skincare market globally; they’re the very definition of iconic. Captivating and coveted, La Mer is an exquisite marriage of art and science that is elegant to the extreme.
They inhabit a sumptuous, unparalleled world wrapped in evocative messaging shot through with the non-negotiable clarity required to market skincare at such an elusive tier.
The challenge
“La Mer’s formulations are profoundly complex—a scientific mosaic threaded with rare ingredients, skin-renewing ferments, and multiform technologies. Distilling their intricate skincare science with instant clarity is critical.”
When you lead within the highest echelon of the skincare industry, innovation is expected, but razor-sharp clarity around its efficacy is critical. We distilled La Mer’s intricate technologies into immediately clear benefit messaging without compromising the elegance and magic consumers crave from an uber-luxury experience.
Deliverables
Campaign strategy
We strategize campaign concepts for renowned launches, including the prestige Genaissance de la Mer™ collection. In collaboration with design, we envision a full-scale campaign grounded in a concept statement, iconic headlines, hero film storytelling, and activation ideas customized for the East and West.
Copywriting
We execute our strategy across a 360-degree suite of assets, including headlines, visual merchandise, campaign video scripts and voiceovers, video supers, product descriptions, website copy, event invites, event copy, email, social media, and paid advertisements.
