What is Ink?

“Antonym is my undisputed go-to for savvy copywriting, conceptual thinking, and innovative voice strategy.”

Casey Maher
Creative Director, Origins

Antonym Ink supports creative teams undergoing periods of transition, renewal, or evolution. We ink in your team's blank spots. Our senior team of brand, voice, and marketing strategists, creative operations experts, and copywriters are an instant editorial team for hire—and a swift, efficient solution for managers who need to bridge staffing gaps.

Through Ink, you can engage Antonym for as little as one week or as long as indefinitely to ensure seamless quality and continuity of your company’s copy and creative work. Why might you need Ink?

How it helps

  • You do right by your employees, and we’re here to help when they go on leave. We can fill the role, supervise at an executive level, then easily guide the transition when they return.

  • Promotions and turnover don’t follow a set calendar. Antonym Ink can fill gaps during the hiring process, giving you the time to vet candidates without interruption.

  • Antonym’s unparalleled experience with brand and tone of voice strategy, global 360-degree campaigns, style guides, content strategy, and naming is ideal for brands needing support for special projects.

  • Looming product launches, busy times of the year, executional work when your team is tapped out—we offer seasonal support at every level, from copy production to executive strategy.

  • Whether it’s supporting junior writers’ work, approving ad copy, building a strategy, or presenting to company leadership, Antonym can pivot to collaborate with any stakeholder.

  • Summer vacation, short-term leave, and unexpected absence can wreak havoc on a team calendar. We can parachute in at any time to help cover your schedule.

The idea and practice of continuous improvement at work or in life.

KAIZEN (JAPANESE)

Benefits

We can structure the engagement to meet your specific needs via day rates, hour-based retainers, or month-to-month contracts. There are no “temps” in Ink, everyone is part of Antonym’s senior creative team. There will be no unvetted, unknown people working with you.

  • Easy integration into internal teams

  • Increase or decrease support with no lengthy commitments

  • No HR burden

  • Immediate onboarding

  • Daily communication

  • Prompt turnaround

  • Support from executive level to execution

  • Expert finesse of messaging, strategy, and tone

Need More Ink?

Messaging’s important. Don’t let your copy team run out of ink. Contact us to learn more about how we can support you.