We are a white-glove voice strategy and copywriting studio that conspires with industry-defining beauty, food, and lifestyle brands.
The concept of an antonym—a word’s opposite—is central to our process.
There is no ingenuity in mimicry. If another brand is already saying it, why are you? As messaging experts and strategists, we devise the most ownable way to express your brand’s point of view.
We excel at striking the intimate tension between business and romance and always find the sharpest, most provocative way to make your point. There is no magic without purpose, so we keep a strategic eye on your critical business goals and never sacrifice your voice.
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We craft nuanced brand strategy, visionary tone of voice development, and electric copywriting—all designed to express your brand’s purpose with precision and distinction.
Tucked into various corners of our site, you’ll meet words that capture a rare poignancy. They are untranslatable words; words from other languages with a deep resonance that have no English counterpart. They can shift souls* or express a quiet darkness**. They are always intoxicating.
*Duende: The force of a work of art to move and fill us with deep passion.
**Schadenfreude: The sensation of pleasure derived from another person’s misfortune.
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The groundbreaking haircare brand founded by Beyoncé Knowles-Carter engaged Antonym to help codify their brand, audience, and tone of voice strategy; devise product storytelling strategy; and craft copywriting for the brand book, website, press release, and launch messaging for their inaugural Foundation Collection.
A group of friends who gather together to enjoy nothing else but sharing their life experiences, philosophies, values, and ideas.
PAREA (GREEK)
La Mer engages Antonym to craft campaign concepts for their most revered collections and products, devising original ideation, hooks, headlines, and messaging to create 360-degree, industry-defining experiences activated in stores and online.
Westin hotels feature signature spaces where the Westin promise of wellness goes above and beyond. We were proud to support Westin’s vision of wellness-infused experiences with new names and conceptual messaging to help activate these essential brand moments.
Captivated? Curious? Let’s chat and plot your brand’s evolution.
Let’s conspire
Often translated as "lively" or "bustling," but its true meaning goes beyond. A place or situation that is ré nao is not only fun and lively but also possesses a rare vibe that makes everyone want to be there.
RÉ NAO (CHINESE)