Antonym is a white-glove brand messaging studio specializing in brand strategy, verbal identity, and luxury copywriting. We conspire with industry-defining beauty, food, and lifestyle brands.
The concept of an antonym—a word’s opposite—is central to our process.
There is no ingenuity in mimicry. If another brand is already saying it, why are you? As verbal branding and messaging experts, we devise the most ownable way to express your brand’s point of view.
We excel at striking the intimate tension between business and romance and always find the sharpest, most provocative way to make your point. There is no magic without purpose, so we keep a strategic eye on your critical business goals and never sacrifice your voice.
We craft nuanced brand strategies, visionary tones of voice, and electric copywriting—all designed to express your brand’s purpose with precision and distinction.
Tucked into various corners of our site, you’ll meet words that capture a rare poignancy. They are untranslatable words; words from other languages with a deep resonance that have no English counterpart. They can shift souls* or express a quiet darkness**. They are always intoxicating.
*Duende: The force of a work of art to move and fill us with deep passion.
**Schadenfreude: The sensation of pleasure derived from another person’s misfortune.
We devise and finesse the distinct positions, missions, and values of your brand, establishing an ownable, exceptional foundation and a guiding north star as it expands and grows.
Tone of Voice Strategy
An iconic verbal identity meticulously defines your brand’s voice so you never have to guess how it speaks again.
Brand Style Guide
We codify your tone of voice strategy across every touchpoint, so you maintain a consistent, nuanced, immediately recognizable brand voice.
Retainer
Our 360-degree suite of brand and voice strategy and luxury copywriting services elevates your brand with expert-crafted messaging—and a complete editorial team for hire.
Our suite of services
Brand Strategy and Identity
Select clients
Captivated? Curious? Let’s chat and plot your brand’s evolution.
Let’s conspire
Often translated as "lively" or "bustling," but its true meaning goes beyond. A place or situation that is ré nao is not only fun and lively but also possesses a rare vibe that makes everyone want to be there.
RÉ NAO (CHINESE)